It's called Cetaphil, and I LOVE it! When I first got the official, "Looks like excima to me," from my skin doctor, I was told that the only way to get rid of my horribly dry, itchy, painful rash was with the medicated lotion, but that once it was gone I could just use regular lotion a few times a day to keep it from coming back full force. She told me about two of the most popular, which I bought, used, and wasn't impressed with. I went through about 6 different lotions after that, all of which had an Achielle's heel.
Then I switched to a recipe I found on Pinterest that the bloggers all swore by. No such luck. I still had issues with my skin getting dry and itchy, and I constantly smelled like baby lotion. Not exactly a good smell for a woman in her early twenties.
Then my angel friend, Erin, gave me a jar of this stuff that her other friend with eczema swore by. I tried it after a shower that night, and it was as though my skin was drinking after a decade of drought. My skin lapped it up, and then kept moist through most of the day. It didn't itch when I put it on, there was no smell, and I only needed it once or twice a day since then.
Occasionally harsh weather still makes my rash come back, but I have been using this stuff for at least three years and have only gone through 1/4 of a tube of the medicated lotion since I started using Cetaphil. It really is the skin nectar of the Gods. So hopefully I've helped some lonely soul out there who needs a new body lotion.